Art Becomes You
Paid Social Campaign
Visitor, meet visionary. Spectator, meet spectacle. Adventurer, meet escapade. In THE LUME, you become art, and art becomes something new. This concept shows how museum-goers will interact with the artwork and step into the scene.
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2020
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Production Company: TrendyMinds
Producer: Josh Gaal
Director: Pace Rivers
Director of Photography: Andy Choka
Gaffer: Nate Savidge
Grip: Stacia Bohnert
Jib Operator: Derek Tow
Jib Assistant: Jeff Martin
HMU: Aesthetic Artist Agency
Talent Agency: Helen Wells Agency
Editor: Pace Rivers
Animation Producer: Jeremy Albert
VFX: Justin Zurawski
Behind-the-scenes
Photos by
Josh Gaal
