Moments Mixtape
Indiana Pacers City Edition Jersey Reveal
“A mixtape, at its core, is the belief that the whole can be greater than the sum of its parts. That a collection that spans time can create an entirely new feeling. It embodies construction through deconstruction, much like the new City Edition Jersey.
We’ll produce a teaser video for each era and the reveal, Domas in the newest jersey, we’ll compile the moments and have Sabonis interact with “retro” elements with a modern twist.” — Director, Pace Rivers
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2021
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Client: Pacers Sports & Entertainment (Indiana Pacers)
Production Company: TrendyMinds
Marketing Director: Jack Laskey
Creative Director: Pace Rivers
Producer: Josh Gaal
Director: Ben Poenisch
Director of Photography: Jason Drake
Photographer: Charlee Black
1st AC: Andy Choka
Gaffer: Nate Savidge
Grip: Stacia Bohnert
Jib Operator: Derek Tow
Jib Assistant: Jeff Martin
Production Design, Set Decoration, and Art Direction: Rena and Sala Johnson
Art Department Production Assistant: Aly Wiggs
Wardrobe Stylist: Christian Arrieta-Roman
HMU: Ja'Twon Henderson
Talent: Action Jackson, Juwann Nelson, Sean (Oreo Jones), and Hannah Roeschlein
Music Producer: Harry Otaku
Special Thanks: Naptown Thrift and The Corner Bazaar
Nostalgia
“We’ll pull together moments and artifacts from specific eras of Pacers lore to create editorial style environments that mimic the focus on the specific eras from which the mixtape jersey pulls inspiration: the 1970s, 1980s, and 1990s
These time capsules will focus on the jerseys that contribute to the new City Edition but also the fans wearing them and the styles that inspired them. In each case, we’ll use Indianapolis notables from the fields of music, comedy, and fashion as our subjects.” — Director, Pace Rivers
1971 — “P" Logo
1987 — Pacers Wordmark
1994 — Flo-Jo Color Blocking
Behind-the-scenes
Photos By
Josh Gaal
