More Prepared

Lifesaving COVID-19 Treatment Awareness Campaign

“This approach will use a custom live-action scene that will visually show a scenario representing our current reality. The message will be delivered via text graphics on the screen as well as a speaking message by the talent to the camera for those that listen to the spot.

The visuals will begin with footage of our new reality from a scenario within our scene, such as friends meeting together and giving each other an elbow bump. Additional footage from this scene could represent another moment, such as a socially distanced gathering.

The spot will transition to the high-risk person speaking to the camera to connect with the audience and to deliver the call-to-action.” — Director, Pace Rivers